What are Backlinks in SEO and What are the advantages of backlinks?

What are Backlinks in SEO and What are the advantages of backlinks?
  • 06-May-2021
What are Backlinks in SEO and What are the advantages of backlinks?

What are Backlinks?

There are two methods of SEO (Search Engine Optimization).

1. On Page SEO

2. Off Page SEO

In On Page SEO, we have to made the amendment inside the website or webpage to make compatible for the SEO.

In Off Page SEO, we takes so many tricks and methods which through we can boost our website or webpages for the SEO ranking and get on top position

In this scenario, Backlink plays an important role to rank on Search Engine and boost the websites.

A backlink is a link that is created when one website refers to another through links. Backlinks are also known as "inbound links" or "incoming links."


Why Backlinks are important for SEO?

Backlinks play an important role in SEO because it strongly recommend the "vote of reputation" from another  site or webpages.

In short, backlinks towards the website or webpage are a signal to search engines that someone is trusting your content. If multiple sites link to the same webpage or website, search engines may find it important to add content, and are therefore able to surf the SERP. Therefore, earning these backlinks can positively affect the ranking position or visibility of the site.


Types of Backlinks

There are hundreds of types of backlinks and even more ways to get them.

Here are a few examples:

  • Contextual links from another website
  • Contextual links from guest blogging on another site
  • Inclusion in a content roundup
  • Inclusion on a resource page
  • Online professional directories
  • Forum posts and/or comments
  • Inclusion of a link in a testimonial
  • Inclusion of a link in a social media post


Some of these backlink types are much more beneficial to SEO than others, and some have no effect on SEO whatsoever.

These are the general terms about backlinks that you should know:

Link juice: 

When a web page links to one of your articles or your website's homepage, it passes "link juice". This link helps in ranking legitimate articles, and also improves the domain authority. As a blogger, you can block link juice by using the no-follow tag.

No-follow link: 

When a website links to another website, but there is no follow tag on the link, the link does not pass the juice of the link. No-follow links are not helpful in terms of page ranking as they do not contribute anything. Typically, a webmaster uses a no-follow tag when linking to a trusted site.

Do-follow links: 

By default, all the links you add to a blog post are do-follow links and these pass links are interesting.

Adding a Root Domain: 

This refers to the number of backlinks from unique domains to your website. Even if a website has been linked to your website ten times, it will only be considered a linked root domain.

Low-quality links: 

Low-quality links are links that come from hacked sites, automated sites, spam sites. Such links do more harm than good. This is one reason why you should use caution when buying backlinks.

Internal Links: 

Links that move from one page to another are called internal links. This process is called internal linking.

Anchor text: 

The text used for hyperlinks is called anchor text. Anchor text backlinks work best when you're trying to rank for specific keywords.

Benefits of Backlinks

High quality backlinks are and remain a key part of Google's algorithm, as they can be the deciding factor that pushes a website to the top of search results. While link building efforts are made solely for search engine optimization purposes, they are beneficial for many other reasons.

Google is constantly rolling out new updates and data refreshes to punish low-quality websites that use spam link building techniques to manipulate search results. A big rule of thumb when building a link is to ask yourself, "What would Google say if they were doing a manual review and had they seen this link?"

Will they see it as non-spam and something that actually gives value to the content?

Will they feel that this is not compatible with anchor text?

Not only does this help you stay out of potential penalty trouble, but it also helps ensure that your links will give you value in other ways in the event that Google wakes up one day and rewards high quality links Decides not to. Many people do not think about the benefits of link building outside of the benefits of SEO. Here are five additional benefits that high quality links can provide.

What are the advantages of backlinks?

1. Build Your Brand Authority

2. Drive Steady Referral Traffic on Autopilot

3. Long Term Directory & Resource Links

4. Create New Relationships

5. Brand Name Exposure & Recognition


Importance of Backlinks

1. Improve organic rankings

Backlinks help in better search engine ranking.

Important Notice: "SERP" means Search Engine Results Page. This screenshot shows only what people see in Google.

If your website is getting links from other relevant sites, then your content will naturally start to rank higher in search results.

Your goal should be to create links for people who visit your homepage as well as personal posts / pages.

2. Fast indexing

Search engine algorithm bots search for new webpages by following backlinks from existing webpages. Only when they find your site can they crawl your site effectively.

If you don't have any backlinks, search engine bots will have a hard time finding your site. Especially for new websites, getting backlinks is important because they help you find and list your site faster.

3. Referral traffic

One of the major benefits of backlinks is that they help you get referral traffic. In fact, a person who is reading a post can click on the post link to learn more about the topic at hand.

Because people voluntarily click on links, they are usually more targeted and less likely to leave the page faster (e.g. lower rates).

Generally, referral traffic is targeted and has a low bounce rate.

Which is better for your Website Backlinks or Content?

Backlinks are important and help you rank. But content works on all channels, from PPC to SEO, media coverage and referral traffic. Good content can also give rise to backlinks.

Content is one of the most important aspects of Search Engine Optimization. It is the only tool that can be effectively used for marketing products or services across digital platforms.

Content is the only way you can engage with visitors and entice them to buy your products or services. You need content to fill out lead forms. Importantly, without content, it’s pointless for any website to give you a backlink.

Content is mandatory for the construction of site structure and architecture. This is achieved through internal linking. However, it is important to note that site structure and rank sculpting are two different things. The latter is done for the purpose of SEO only. The material can help to create a natural internal linking structure. It is a great way to guide visitors to various resources. Material can also influence purchasing decisions when provided in the form of comparative charts or informational tables.

An important role of content is that when properly constructed and when focused on high quality, it can help search engines find the most important pages on a website. This can help website visitors to access the kind of content they are looking for when they search online for information about the topic they want.

The above four points establish the fact that content is more important to your website than backlinks, but links have an important role to play in displaying your website in the top pages of search engine rankings.

Disadvantages of Backlinks


The biggest disadvantage of it is that too much of it can lead to a penalty from Google which will turn counterproductive in the sense that search will decrease instead of increasing due to excessive and low-quality links.

One part of SEO

Another problem with it is that it is not that if you have backlinks than your website will have plenty of visitors rather the website needs to have good content and many things along with backlinks in order to have good traffic to the website.

Presence of Low-quality Websites

Another problem with it is that there are many websites and it’s very difficult to find websites which can give high-quality backlinks and if one gets links from low-quality websites than it will result in search engine penalizing the website. Hence once should concentrate on quality rather than quantity when it comes to backlinks to the website.


As one can see from the above that backlinks have pros and cons but as far as the website owner is concerned it is important to learn about this term and have high-quality backlinks to the website instead of having low-quality links if one wants to be successful in blogging.


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