6 Effective Steps To Set Up Email Marketing Automation
Email marketing automation is all about making promotional campaigns an automated process to help marketers take repetitive tasks off their to-do list and avoid the hassle of creating and sending new emails each time. Using marketing automation software also can personalize your messages based on specific actions customers take that lead to an increase in the number of leads and conversions.
As a marketer or brand owner, you need to know the importance of email automation that helps you stay connected with consumers as well as lets you send the right message to the right people at the right time, using automated workflows. But how to set up email marketing automation successfully? In this article, we will help you to have the answer.
1. Email Marketing Automation
Email marketing automation is the execution of automated, contextualized, personalized email campaigns to save time and improve accuracy. You can do website analytics to target people based on behavior, preferences, and previous sales, then personalize each customer’s experience and increase the relevance of your automated campaigns.
In general, companies or brands set up email marketing automation to achieve those purposes:
To set up email marketing automation, you first will need to choose an excellent email marketing automation tool/provider that will build your email marketing campaign and apply the best strategies to yield results.
There are a number of email automation software on the market, the key is choosing a tool that is credible, reliable, and ongoing professional. Picking a bad tool would have your emails landing in spam with a low conversion rate, and virtually no open rate.
Without a goal, how can you set up email marketing automation? If you want your email marketing campaign to be successful, you’ve got to think about what you’re trying to achieve:
Understanding your email marketing goals will guide you create the most impressive emails to the right consumers.
A very common mistake people make when working on their email marketing automation is to compile everyone in one list and send them everything. In fact, you can set up email marketing automation by segmenting your customers, which increases the chance of converting.
You can segment your email lists based on customers’ interests, demographic criteria, and much more. The more relevant email content is, the more consumers are likely to open it. Of course, there’s a high chance of converting if they open your email.
To improve your segments, you should build a targeted list. For example, a lot of people subscribe and then never visit your site again, so you can group and send them a discount email to encourage them to make a purchase for the first time ever. In general, having a targeted list will help you have a clearer Area of Concentration – AOC.
To sum up, there are several data points you should consider when segmenting target buyers:
According to the Email Statistics Report, the total number of business and customers emails sent and received per day exceeded 319 billion in 2021. It is forecast to increase to over 376 billion by year-end 2025. So you have to make your email marketing stand out by using the record of who purchased what, how they registered, and so on to add and modify your email marketing strategy as well as personalize your message.
This is the best way to get the subscribers’ attention and create a better quality of your customer service.
To set up email marketing automation, testing email campaigns is a necessary step to help you spot mistakes and see what works well. Tracking and obtaining performance analytics will allow you to optimize email marketing campaigns, so don’t miss this step. Mistakes can always happen, monitoring is a crucial action that helps you adjust needed solutions timely to improve the performance of your email automation workflow.
Here are a few metrics that you definitely need to analyze after seeing the result:
Those metrics are also considered the foundation for a better campaign in the future.
Most eCommerce stores use email marketing automation tools to reach a larger number of ideal buyers. For big businesses, where the amount of repetitive work is huge, automation is an indispensable feature to get rid of repetitive tasks and spend more time focusing on other important duties.
ActiveCampaign is an affordable email marketing tool that includes all the features to help you set up email marketing automation. Those features include automation, segmentation, triggered emails, autoresponders, A/B testing, and many more.
This email marketing tool also comes with other advanced features like geo-track which will show you where your subscribers are coming from.
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Pricing: Starting at $9/month.
HubSpot is a sales and inbound marketing software. It allows businesses to do many things such as attracting consumers, converting leads, creating loyal customers, and more. This tool is absolutely useful for hosting websites and landing pages, creating blogs, or analyzing the success of your campaigns.
HubSpot has a wealth of tools that you can buy separately. Every tool has capabilities to make buying journey better. Tools are divided into “Hubs”, but they can give you a complete and extremely powerful toolkit when combined.
ConverKit is a great email marketing automation tool for both eCommerce businesses and creators. The clean interface increases the enjoyable experience with feature-rich. Its features are both basic and advanced with landing pages, ing opt-in forms, email workflows, tagging systems, data management, and list segmentation, personalization, automation, and more.
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Mailchimp is an email marketing automation tool that allows you to easily set up email marketing automation and advertising campaigns. This tool also makes it easy to share emails and promotional campaigns with customers. With Mailchimp, companies can save a lot of time, effort, and cost.
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AWeber is a great email marketing tool for brands. What makes it such a powerful tool is its design. AWeber packs with outstanding features like a drag-and-drop email editor, automation, segmentation, autoresponders, and a lot more. Landing builder is also an advanced feature that supports you to build a landing page quickly.
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If you are focusing on improving customer relationships via Email, Constant Contact is a good solution. This system is easy-to-use, which means you don’t need to know much about computer engineering. Constant Contact is Web-based that will help you build, manage and grow an email list effectively. Although coming at an affordable price, this email marketing tool still got many advanced features like automation, or social marketing for lead generation.
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Pricing: One-month free trial for newbies. The first package starts at $20/month.
Sendinblue is one of the fastest-growing, easy-to-use, and customer-friendly email marketing services. Besides their outstanding advantages, this service is generally similar to other services with the same function. Namely, Sendinblue allows you to manage a list of followers, automatic sending, automatically reply. Although having advanced, you can use it at a very affordable price.
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Emma is a cloud-based email marketing tool that helps you set up email marketing automation without any difficulty. Emma also supports users to design email campaigns and review their performance easily that can be used on multiple devices, including smartphones and tablets.
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Pricing: Emma provides three pricing editions:
EmailOctopus allows you to set up email marketing automation without any difficulties. You can use EmailOctopus templates to customize with a drag and drop editor or create your emails from scratch. This email marketing app also includes a landing page builder. You should use this feature to generate leads and grow your email list.
EmailOctopus also integrates with many email existing tools, including Shopify, Gravity Forms, and WordPress.
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Versium Reach is a tool that helps businesses to identify and understand their target audiences better to create a successful email marketing campaign. In general, this platform provides high-quality digital marketing programs such as mail channels, social marketing, programmatic display, and many more to help your business reach as many potential customers as possible.
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Email marketing automation plays a vital role in identifying the target audience and sending personalized emails to each individual. This process also increases efficiency and gives your team more valuable time for other projects by reducing repetitive tasks. It’s hard to deny the role of “automation”, so identify your ideal email marketing tool and set up email marketing automation right now!